In late 2001 I founded Sublime Exile Recordings. I took the name from a popular tv program featuring two economic tax avoiders hunted by the American justice department for not paying their share and now living in, as the reporter called it, a Sublime Exile, in the Caribbean Islands, unable to leave the Islands due to risking being caught by the same law. Needless to say, and no comparison but a sublime exile is also a gut-good utopian outpost free from all human struggles, like a Nirvana or a private Idaho if you like.

In late 2001 I had a meeting with a recording studio in Copenhagen. We decided to start a business together. They as a recording studio and me as the music business partner. They had two artists they were currently working with, in the studio, and one coming in. I signed them all to Sublime Exile Recordings and took it all further to a licensing deal (including advances to finance our startup) with my former employer Playground Music Scandinavia (which I previously was one of the ten starting up in Sweden, in 1999, after the tumultuous times with our former employer MNW Records Group).

The first year we, Racing Ape, received a No 1 Talent Award Winner, the best new rock act coming out in decades, with Kira and the kindred spirits, in the national papers, and some really interesting new acts and performers including internationally renowned artists. It was all so good. The future looked so bright.

What really happened after that is history and in 2005 the label became all mine.

At about the same time, I decided to go all digital. This was pre-Spotify, podcasts, and all such and I started learning code and design to develop the label I signed some new acts and released our first digital release in January 2005.

Now it’s 2020 and it’s been a hard day's night for the music business during recent past years. Especially for the independents. I never gave up though and I have just (during COVID-19) graduated from two great crash courses at Berklee College Of Music with degrees in both Music Business Foundation and Creativity And Entrepreneurship.

Sublime Exile Recordings, now nearly 20 years old, for the first time, offering sales on traditional formats Vinyl, CD. Cassette and DVD might come too? - Did I say the label now also has its own merchandise, retailing music life gear and it's own music publishing ???

"I know how to bang the drums, twang the strings, blow the horns, push the keys, pump the...eh. - I am passionate about marketing, promotion, distribution, licensing, publishing, branding, etc. For the digital music industry era, I have been studying code and design for over +10 years and intensely follow the latest music economy craze (blockchain and its cryptocurrencies)”.

I've been an Independent music publisher since 2001 and former CEO and label representative for Mute Records, Playground Music Scandinavia, and MNW Records Group, and have more than 30 years of experience within the music and entertainment industry. I was born in Stockholm, Sweden, lived and worked in Oslo, Norway for 11 years, and have been living and working in Copenhagen, Denmark since 1999.

I began my musical career at an early age. My elder sisters & brothers pushed my musical taste with The Beatles, The Rolling Stones, Simon & Garfunkel, Cat Stevens…, and my mom & dad’s early Jazz from the ’40s and ’50s & ’60s. I was brought up with a singing family playing various instruments.

Later I found my own musical taste and when disco & punk really took off, in the mid-’70s, I started DJ’ing, at the age of 15, at our local youth club, and later also played in various band constellations on my guitar that my sweetest big brother bought and taught me about when I was 10, in 1971. 

    Lasse de Flon        


  • Best Independent Niche Record Label 2023” Scandinavian Business Awards
  • "Most Unique Record Label 2022" Scandinavian Business Awards
  • "Record Label Of The Year 2022 - Denmark” Corporate Awards
  • Gold & Platinum sales for both "Music For The Jilted Generation" & "The Fat Of The Land" by The Prodigy
  • Gold & Platinum sales for both "Murder Ballads" & "The Boatman's Call" by Nick Cave & The Bad Seeds
  • Gold & Platinum sales for "Ultra" by Depeche Mode
  • Gold & Platinum sales for "Play" by Moby
  • ...and more


  • "I really have to tell you this: I explored your label a little bit. Man, you really have way better musical taste than most of the labels out there. I have been listening to the license playlist.  From the “steam engines” track going through the awesome “The Fakes”…. Everything fits into an ethereal world that I love. I really wasn’t expecting the artistic level to be so good. I mean, this is really my kind of music taste. Congratulations for not following absolute rubbish tendencies! There is hope, after all." - Nuno and the End 

  • "I'm really impressed by how Sublime Exile Recordings is able to provide a niche record label, music publisher, and content owner for independent artists. It's awesome to see a company take risks and offer something new to the music world." - Jordan MHI Media Bristol, UK
  • Lasse has a great sensibility, both in the line of business and in the line of music. He has the courage to stand for what he believes in, while at the same time respecting others' opinions. He's deeply missed in Norway! - Arne Berg / Norwegian Broadcasting Radio
  • Lasse has an ear for music, a mind for marketing and embraces every new marketing tool, helping to change and innovate the music industry landscape! - Naama Hillman / Content and Social Marketing Consultant/Writer
  • Lasse de Flon is our representative for music2deal Scandinavia. We are happy to work with him ...  - Mario Christiani / Executive Chairman at Schnell LiFi GmbH
  • ...and more @ linkedin 

I've seen Buzzcocks live, in Esløv, a small town center in southern Sweden. I've seen Sex Pistols live in 1977 at Kåren, a small venue in the heart of Stockholm, Sweden. I've been to Eric Anderson's 50th birthday bash, way out in the countryside in his Norwegian residence, as the only invitee, where we listened together to his new unreleased demos, where he played with his old friend, Lou Reed.

I have stood on the Orange Stage, at the Roskilde Festival, with The Prodigy in their heyday. I had dinner with Depeche Mode, in Barcelona's beautiful harbour basin. I once met and worked with Townes Van Zant, along with his personal doctor, who was supposed to keep track of his alcohol intake. I have been romping around with Blixa Bargeld, and shared a few bottles of champagne at Le Sommelier, prior to a wet dinner at Kroghs Fiskerestaurant in Copenhagen, Denmark.

I have taken a line, together with Andy Bell, on a toilet in downtown Copenhagen. I've lent my worst guitar to Vince Clarke. I bought flowers for Diamanda Gálas. I’ve worked with Reeves Gabrels, Nick Lowe, Moby, and all the other lot, and have met more than 100 artists and listened to all their eternal complaints.